Robert S. Soltz CRS, GRI, CBR, RECS
Sagan REALTORS ® | 781-479-0852 | bob@ownproperty.com


Posted by Robert S. Soltz CRS, GRI, CBR, RECS on 3/13/2017

If you want to sell your home, spring is a great time to get started readying yourself for the process. Since most people don’t want to carry two mortgages, you’ll need to sell your home before buying a new one. If you do decide to buy and sell simultaneously, beware of contingencies. If you place a contingency that you’ll buy a new home on the condition that you sell your old home first, the deal could soon be out the window. All this aside, preparing to sell can go a long way as far as your dollar and attracting buyers.  


Market Your Home


As most home searches begin online, you’ll need good pictures of your home. Video walk-throughs are also common and helpful in selling many homes. You should work with your real estate agent to be sure that you have a marketing plan ready for execution. This will include sharing on social media and even blogs. Many times, hiring a professional is helpful to get these photos done. You could even get advice from marketing specialists to be sure that the process is being executed well. All of these seemingly little touches can help to drive additional traffic to a home listing. 


Testing The Market Equals Off The Market


If you’re thinking of “testing” the price of your home, it’s probably not a good idea. When the price of your home is too high from the start, people will lose interest quickly. If you start the sale of your home this way, you’ll end up needing to cut the price of the property quite significantly at some point. 


Do Your Research


Buyers also have an idea of what’s reasonably priced and what isn’t. Smart buyers will hold out as they know you’ll be dropping the price of the home fairly soon. Keep in mind that a well-priced home also will bring in much more traffic than a home that has been priced unreasonably. This can be a benefit to you as a seller. 


Make Green Improvements To Your Home


Making improvements to your home not only adds value to it, but makes it more attractive. Today’s environmentally conscious buyers appreciate the effort that sellers put in to go green. If you have the opportunity to put in solar panels or low flow toilets, do so for a big return and a home that’s more appeasing to buyers.


On the other side of “green” improvements is the landscaping. Before you put your home on the market, be sure to spruce up the yard. Curb appeal is a big deal to today’s buyers. Taking the time to make the lawn look well-groomed and put in some new shrubbery can really go a long way. When potential buyers pull up to the home, they’ll be able to see themselves living there.





Posted by Robert S. Soltz CRS, GRI, CBR, RECS on 2/20/2017

Determining the fair market price for your house can be a challenge for even the most diligent home seller. As such, it is important to conduct plenty of research before you add your house to the real estate market. Home sellers who perform comprehensive research into the real estate market can find out how similar houses are priced and plan accordingly. Furthermore, home sellers will be able to assess the real estate market in general and get a better idea about how homebuyers may view their residences. Ultimately, it is paramount for a home seller to consider a number of factors to ensure he or she lists a residence at a fair price, including: 1. The Home's Condition A two-bedroom home that requires extensive repairs likely will sell for less than a similar two-bedroom house that has been well maintained over the years. As a result, you'll want to look closely at the condition of your house, and if necessary, complete any home repairs before you add your residence to the real estate market. To fully evaluate your house's condition, you may want to employ a home appraiser to evaluate your residence. This appraiser can help you identify potential home issues that may prevent you from maximizing the value of your house and ensure you can fix these problems quickly. 2. Your Timeline Are you looking to move out of your current residence and into a new house immediately? If so, you may want to consider a below-average price that helps your home stir up interest among a wide range of homebuyers. Conversely, if you're looking to optimize the sale price of your house, you may want to spend some time improving the interior and exterior of your home. By doing so, you'll be able to boost your chances of generating widespread interest in your residence among homebuyers. Consider your timeline as you prepare to list your residence. And remember, if you are in no rush to sell your house, you may be able to wait out homebuyers and ensure you receive an offer that fulfills your needs. 3. Potential Negotiations There are no guarantees that a homebuyer will offer you the asking price of your house, regardless of how long your residence has been available. But if you price your home and are willing to negotiate with a homebuyer, you may be able to improve your chances of a fast sale. For instance, a home seller who leaves is open to negotiations may be willing to settle for less than his or her initial asking price under the right circumstances. And if you work with a real estate agent, this professional could help you find many interested homebuyers in a short period of time. A real estate agent can help you handle any negotiations and ensure you are fully satisfied with any offer you accept. Therefore, this professional can play an important role in the home selling process and enable you to determine the best price for your residence as well. Dedicate the time and resources necessary to price your house, and you should be able to improve your home's chances of garnering interest from homebuyers far and wide.





Posted by Robert S. Soltz CRS, GRI, CBR, RECS on 1/9/2017

Trying to buy and sell a home at the same time can be tough. Sometimes these buyers and sellers are referred to as being in a sandwich because they are in the middle. The reason this can be difficult is because there is no guarantee that your new home will close at the same time as your old home. Selling and buying a home at the same time is possible but you will need help. Here are a few tips on how to get into your home while closing on your own home: 1. Hire a real estate professional. This is almost an impossible task without having a seasoned professional by your side. There are lots of details that go into selling and buying and an experienced real estate professional will know just what to do to get you to both closing tables. 2. Sell first, and then buy. This is probably the easiest and safest plan. List your home for sale and secure a buyer. You can either close on your home before purchasing another one, or ask the buyer for a contingency to allow you time to find a new home before closing on the previous one. There are many advantages to selling first, it allows you to know how much you can spend on a new home, and you don’t have to worry about temporary financing. 3. Try to schedule the closing date on the purchase of your new home on the same day, but after the closing on the home you are selling. This way, you can stay in your present home until you move into your new one. Bottom line, when it comes to selling and buying a home use the expertise of your real estate professional. Your plans may change depending on your circumstances and your local market.





Posted by Robert S. Soltz CRS, GRI, CBR, RECS on 12/19/2016

Curb appeal, aka the overall attractiveness of your house to prospective homebuyers, often plays an important role in the home selling process. For instance, a house with a neat, clean front lawn likely has greater curb appeal than a residence surrounded by an overgrown front lawn, and for good reason. As a home seller, you want your residence to sell as quickly as possible. And in order to accomplish this goal, you'll need to spend some time boosting your house's curb appeal to make your residence attractive to prospective homebuyers. Fortunately, there are many quick, simple ways to boost your home's curb appeal, including: 1. Focus on the Roof Is your roof missing shingles? If so, you'll want to repair or replace defective shingles immediately, because failure to do so may lead homebuyers to consider alternatives. Also, don't forget to clean your roof if its shingles look dreary and streaked, as this can help you enhance your home's curb appeal instantly. 2. Spruce Up the Front Porch Setting up a few plants on your front porch can help give your home a warm, inviting feel. Thus, when homebuyers pass by, plants may help draw attention to your house over others. Typically, colorful flowers are great for a front porch. These flowers are easy to set up in a porch container or window box and will enable you to add a splash of color to your home's front porch. 3. Open the Curtains Give homebuyers a glimpse into your home's interior by keeping the curtains, shades or blinds open. By doing so, you'll be able to let light shine through your home during the day, and ultimately, boost your home's appearance to homebuyers as they pass by your residence. Of course, try to be consistent with your window treatments. And if you open the curtains for one window, be sure to open the curtains for all of them to give your home a uniform appearance. 4. Install Light Fixtures Around Your Lawn Increasing your house's curb appeal during the day is great, but how can you ensure that homebuyers can get a better idea about the quality of your house at night? That's easy – install light fixtures around your lawn, and homebuyers should have no trouble viewing your home at any time. Lawn light fixtures usually can be installed in just minutes and are simple to use. Plus, these light fixtures allow you to showcase your house's landscaping, walking paths and other excellent attributes. 5. Consider the Homebuyer's Point of View If you were a homebuyer, what would you say about your house's exterior? Considering the homebuyer's point of view is valuable and can help you better understand your home's strengths and weaknesses. Working with a real estate agent may enable you to identify and address homebuyers' needs as well. This professional will collaborate with you throughout the home selling process and can provide plenty of outstanding insights that you can use to improve your home's appearance without delay. Dedicate time and resources to enhance your house's curb appeal, and you should have no trouble generating interest in your residence as soon as it hits the real estate market.





Posted by Robert S. Soltz CRS, GRI, CBR, RECS on 11/28/2016

Garages aren't just for parking cars and storing all of your stuff. The garage could just be the key to selling your home. Homeowners don't typically think of putting much effort in the garage when preparing a home for sale. Investing a little time and effort into staging your garage could just be the difference from for sale to sold. Follow these quick and easy steps to a garage home buyers dream of. 1. Get organized. Everyone loves storage. Show off your garage and make it a selling point. One of the best ways to showcase your garage is an organized place where buyers can picture their things. Shelves, bins and storage closets are available at any local hardware store. When your garage looks spacious and organized it is more appealing and may even result in the buyer feeling like they are gaining square footage. 2. Light it Up Lighting can make all the difference. Replace dangling, plain bulbs with fixtures or strip lighting. Adding an eight-foot fluorescent light strip can turn your garage from dark and dreary to open and inviting. 3. Finishing Touches Garages that have appealing floors and walls go a long way in the buyer's eyes. Concrete garage floors can be coated with an epoxy resin-based paint or rubber mats and tiles. This hides spills and makes cleaning a lot easier. Don't forget the walls. Adding sheet rock makes a very clean surface and makes the garage feel more like a finished space. The sheet rock can also be painted to create a warmer atmosphere. 4. Properly working doors There is nothing worse than a garage door in disrepair. Garage door openers should be quiet and have safety mechanisms in place. Have the garage doors evaluated by the garage door company that installed it or sometimes all it needs is a good oil job to lubricate it.







Robert S. Soltz CRS, GRI, CBR, RECS